

About Tony Rudd
I work best with founders and leadership teams who want practical support, not just advice.
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My background spans finance, operations and supply chain, but what matters most is how I work.
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Over the last 20 years I've held senior finance and operational leadership roles across multiple industries, working with businesses ranging from established SMEs to high-growth organisations. That breadth of experience means I can quickly understand your business, identify where the biggest opportunities lie and focus on what will make the greatest difference.
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From there, we focus on the priorities that will have the biggest impact, whether that's improving cash flow, strengthening reporting or building operating models that scale.
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I work hands-on with you and your team to implement changes, not just recommend them.
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Clients value a straightforward, practical approach and someone who can move between strategy and execution without adding unnecessary complexity.
The aim is always the same: clearer decisions, stronger performance and a business that can scale with confidence.
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Where I can add the most value
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Rapid growth creating complexity
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Limited visibility of financial performance and cash flow
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Preparing for investment or funding
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Operations not scaling effectively