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Tony Rudd, Fractional CFO and COO

About Tony Rudd

I work best with founders and leadership teams who want practical support,  not just advice.

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My background spans finance, operations and supply chain, but what matters most is how I work.

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Over the last 20 years I've held senior finance and operational leadership roles across multiple industries, working with businesses ranging from established SMEs to high-growth organisations. That breadth of experience means I can quickly understand your business, identify where the biggest opportunities lie and focus on what will make the greatest difference.

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From there, we focus on the priorities that will have the biggest impact, whether that's improving cash flow, strengthening reporting or building operating models that scale.

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I work hands-on with you and your team to implement changes, not just recommend them.

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Clients value a straightforward, practical approach and someone who can move between strategy and execution without adding unnecessary complexity.


The aim is always the same: clearer decisions, stronger performance and a business that can scale with confidence.

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Where I can add the most value

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  • Rapid growth creating complexity

  • Limited visibility of financial performance and cash flow

  • Preparing for investment or funding

  • Operations not scaling effectively

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